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So we made a candle...
The perfect studio scent — smells like fresh ideas.
Introducing "MIND/BEAM": the perfect studio scent from our Designheads parent brand @pinkessay and our friends at @redouxnyc — designed for opening the mind and diving into your creative flow. Redoux is a scent and skincare brand exploring scent as an expression of modern nostalgia and the perfect partner for our first ever Pink Essay scent.
MIND/BEAM smells like fresh ideas with notes of green leaves, mandarin, ozone, sandalwood, and white tea.
Advanced reservations for "MIND/BEAM" will open this Friday, July 28th, 2023 9AM EST. Sign up for updates and special access.
"ARE WE WEARING SAFETY GOGGLES OR NOT?! ARE WE USING A SAW? ARE WE POURING CEMENT?" - from a brainstorming meeting between the Redoux and Pink Essay creative teams
Drawing inspiration from old school computer systems and designers in the spaces where they created their best work, we created "MIND/BEAM" to foster the expression of creative ideas and process.
We wanted to capture the hyper-specific energy that comes with the creative work flow and the process of getting to that headspace.
The focus. The exploration. The joyous obsession.
Art and design--even perfumery--has historically been inner circle industries. Only those who are well connected could be the ones that could participate. Pink Essay and Redoux's shared values of ingenuity through connection want to break this mold. We want to welcome all that aspire with open arms. We want to embrace the messy, new, unfinished, and irreverent because that's how we go beyond what is expected.
Fundamentally, we cannot become the best versions of ourselves in a vacuum. Nor can we achieve our best work alone. With this scent we want to remind you to never stop exploring. Especially with those around you.
MIND/BEAM is the friend that’s listening to everyone and doesn't speak much, but when they do, it’s absolutely captivating.