Josefina Valdés is a Designhead

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May 25, 2023

If there were a word to sum up the global creative community this decade, I would probably pick “interdisciplinary” (or “interdisciplinarity”, if we’re being hyperspecific).

Today’s creative landscape is marked by artist-turned-furniture designers, furniture designers-turned-filmmakers, filmmakers-turned-writers, etc. There’s something really lovely about the dissolution of discipline-specific boundaries (see our interview with Marvell Lahens), where one world informs another and aesthetic themes can jump from clothing to objects to architecture. A world where people are defined by their expansion rather than by restriction.

For Josefina Valdés—founder of clothing brand Scent and co-founder of VENA, a new retail space in Mexico City, design is transgressive: Josefina’s work flows from clothing to perfume to spatial design. This past spring, she and her co-founder Paula Grieve collaborated with design firm @_s___id to create their new retail concept. VENA is a futuristic yet practical space in the historic Juarez neighborhood of Mexico City that sells Josefina and Paula’s respective brands alongside influential CDMX-based brands like Krystal Paniagua and Tercermundo.