Josefina Valdés is a Designhead
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Josefina Valdés is a Designhead
Hoja Santa, Enya, anime, and more
If there were a word to sum up the global creative community this decade, I would probably pick “interdisciplinary” (or “interdisciplinarity”, if we’re being hyperspecific).
Today’s creative landscape is marked by artist-turned-furniture designers, furniture designers-turned-filmmakers, filmmakers-turned-writers, etc. There’s something really lovely about the dissolution of discipline-specific boundaries (see our interview with Marvell Lahens), where one world informs another and aesthetic themes can jump from clothing to objects to architecture. A world where people are defined by their expansion rather than by restriction.
For Josefina Valdés—founder of clothing brand Scent and co-founder of VENA, a new retail space in Mexico City, design is transgressive: Josefina’s work flows from clothing to perfume to spatial design. This past spring, she and her co-founder Paula Grieve collaborated with design firm @_s___id to create their new retail concept. VENA is a futuristic yet practical space in the historic Juarez neighborhood of Mexico City that sells Josefina and Paula’s respective brands alongside influential CDMX-based brands like Krystal Paniagua and Tercermundo.
A true designhead, Josefina shared her answers to our zine’s queries for the relaunch of the … is a Designhead profile series.
Name: Josefina Valdés
Age: 32
Location: Mexico City
Instagram: @shopscent @josvalman @shop__vena
Website: shopcent.co
Are you a designer? Yesss
One word to describe your take on design: Cathartic
The last thing you made: Love ( and a perfume ) [see below]
The next thing you want to make: music
What does it mean to be a designhead, to you? To have a really beautiful and big brain
A design object you love: Anime figurines
A design object you can’t stand the sight of: Magis puppy 🤮
A moment of pure creative joy: When I visit my seamstress to try new Scent
When we say “designing the future,” what comes to mind? Creating outfits for anime characters
Your aesthetic embodied as a ...
song: Sail Away — Enya
color: black
texture: wrinkled
If you could own one iconic design work, I would buy: Chiara lamp by Mario Bellini
If you could show your work to anyone in the world, it would be: Angelina Jolie