Designheads

Share this post

Josefina Valdés is a Designhead

designheads.substack.com

Discover more from Designheads

A new digital zine for radical design subculture, powered by Pink Essay.
Continue reading
Sign in

Josefina Valdés is a Designhead

Hoja Santa, Enya, anime, and more

Pink Essay
May 25, 2023
1
Share this post

Josefina Valdés is a Designhead

designheads.substack.com
Share

If there were a word to sum up the global creative community this decade, I would probably pick “interdisciplinary” (or “interdisciplinarity”, if we’re being hyperspecific).

Today’s creative landscape is marked by artist-turned-furniture designers, furniture designers-turned-filmmakers, filmmakers-turned-writers, etc. There’s something really lovely about the dissolution of discipline-specific boundaries (see our interview with Marvell Lahens), where one world informs another and aesthetic themes can jump from clothing to objects to architecture. A world where people are defined by their expansion rather than by restriction.

Designheads is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

For Josefina Valdés—founder of clothing brand Scent and co-founder of VENA, a new retail space in Mexico City, design is transgressive: Josefina’s work flows from clothing to perfume to spatial design. This past spring, she and her co-founder Paula Grieve collaborated with design firm @_s___id to create their new retail concept. VENA is a futuristic yet practical space in the historic Juarez neighborhood of Mexico City that sells Josefina and Paula’s respective brands alongside influential CDMX-based brands like Krystal Paniagua and Tercermundo.

A true designhead, Josefina shared her answers to our zine’s queries for the relaunch of the … is a Designhead profile series.


Name: Josefina Valdés

Age: 32

Location: Mexico City

Instagram: @shopscent @josvalman @shop__vena

Josefina’s brand Scent

Website: shopcent.co

Are you a designer? Yesss

One word to describe your take on design: Cathartic

The last thing you made: Love ( and a perfume ) [see below]

Loading video

The next thing you want to make: music

What does it mean to be a designhead, to you? To have a really beautiful and big brain

A design object you love: Anime figurines

VENA interior
Krystal Paniagua, Tercermundo, & more at VENA

A design object you can’t stand the sight of: Magis puppy 🤮

A moment of pure creative joy: When I visit my seamstress to try new Scent

When we say “designing the future,” what comes to mind? Creating outfits for anime characters

Your aesthetic embodied as a ...

song: Sail Away — Enya

scent
scent on Instagram: ”🩸 NEW DROP 🩸”
December 1, 2022

color: black

texture: wrinkled

If you could own one iconic design work, I would buy: Chiara lamp by Mario Bellini

The Chiara

If you could show your work to anyone in the world, it would be: Angelina Jolie

Designheads is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

1
Share this post

Josefina Valdés is a Designhead

designheads.substack.com
Share
Previous
Next
Comments
Top
New
Community

No posts

Ready for more?

© 2023 designheads
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing